In September 2007 a new student attended his first day of classes at a rural high-school in Nova Scotia, wearing a pink polo shirt. A group of older students recognized as the school bullies went to work on the young man. He was physically and verbally abused. Two Grade 12 students, David Shepherd and Travis Price witnessed the bullying and took offence on behalf of that younger student. These boys using a little money and social networking created a miracle. Hundreds of students showed up at school the next day wearing their own pink clothes, some head to toe. When the bullied student, who has never been identified, walked into the school he was greeted by a “sea of pink.”
Since that time the movement has gained momentum. On April 14th many Canadians, young and old, will be wearing pink to send a loud non-confrontational message of resistance to the bullies among us. By wearing pink on Wednesday April 14th, you will identify yourself to victims as a source of support and draw attention to the effects of bullying.